About Us

A little story — not about fashion, but about feeling. This brand was born from a simple need — the need for comfortable, breathable, stylish cotton wear. I’ve always prioritised cotton in my own life. Not because I knew all the technicalities of fabric, but because I could feel the difference. Cotton is soft, airy, skin-friendly — it just feels right.As natural fabrics have powerful energetic and healing properties, while synthetic fabrics block your energy flow, drain your life force, and disrupt your hormones! [frequency of cotton is ~ 40-100 MHz]

But finding cotton clothes that checked all the boxes — style, comfort, and affordability — wasn’t easy. Most options in the market either lacked good design or came with a heavy price tag.

That’s when the idea clicked: What if I created the kind of clothes I had always been searching for? 
Clothes that feel good on the skin, look effortlessly stylish, and fit into real life — without compromise.

“If I’m craving this kind of clothing… surely, I’m not alone.”

That spark turned into a fire.
A dream turned into PHOOLINI — a space built for women like me (and maybe like you), who love to feel free in what they wear, Who choose fabrics that let their skin breathe. Who want clothes that whisper comfort but still speak the language of modern style

So here we are.
One small idea, born from personal need, now woven into every stitch we make.

Welcome to PHOOLINI — Where you don’t have to choose between comfort and style. You get both made with love for you and the planet.